American Chocolate at the Grocery Store

Mokaccino, a beautiful, creamy creation by TCHO

When I first committed to sample and review 37 chocolates between June and October of 2015, I knew my first reviews would feature chocolate bars from the grocery store. A few reasons for that: first, it’s so much easier to start a daunting project with what you already know and grocery store chocolate was really all I knew until last spring. Second, I wanted to feature bars my friends (who made up most of my audience back in June) could easily find if they wanted to follow me on my journey: my friend Stephanie did just that in the early days, which was quite neat! Finally, I realized that many people don’t know about all their chocolate options at their local grocery store. While a candy aisle is typically stocked with overly sweet options, you will often be able to find better chocolate natural and organic section of your store. To help you start your own chocolate journey, here is a list of bars I reviewed as part of the challenge that  I think you’ll enjoy.

In the Candy Aisle

Ghirardelli Chocolate “Evening Dream” – 60% Cacao (Review #3)


You can watch a detailed review of the Evening Dream bar here.

Ghirardelli is a San-Francisco-based chocolate-maker whose chocolate products are widely available in American grocery stores. While I am not a fan of many of their chocolates, most notably the filled version, I do like the balance of flavors of this 60% bar. If you like the texture of Lindt chocolate, I think you will enjoy this bar.

Scharffen-Berger Bittersweet – 70% Cacao (Review #4)


You can watch a detailed review of this bar here.

When Scharffen-Berger was founded back in 1997, it was the first new American chocolate-making company in 50 years (source.) Although Scharffen-Berger chocolate is known for its quality baking chocolate, I also enjoy some of their eating bars, with a preference for the bittersweet variety. This one has a firm snap, smooth texture, and a bright, long finish. A little will go a long way.

In the Natural & Organic Section of the Grocery Store

Theo Chocolate (Review #1)


For many years, Theo Chocolate had been my drug of choice to fuel my chocolate addiction: I even used to order 12-bar cases on Amazon! On top of featuring organic and fair trade ingredients, I have always liked the fact their chocolate is easy to find, inexpensive, and fun to eat. In addition, unlike most mass-produced chocolate, Theo Chocolate does not use any soy lecithin in their bars, which is good news if you or someone you know is allergic to soy. I have a soft spot for their inclusion bar: cherry almond, anyone? Although I reviewed the dark chocolate, sea salt, and almond bar as part of my challenge, I actually like the balance of flavor of its milk chocolate counterpart even better. Note that the dark chocolate has a much drier texture than a Ghirardelli or Lindt chocolate.

TCHO (Reviews #7, 15, and 24)


Watch my review of TCHO 70% Ghana bar here, 53% Milk Chocolate here, and Mokaccino bar here.

A relative newcomer to the world of chocolate, TCHO currently makes some of my favorite grocery store bars. Not only do I like their chocolate, I also happen to love the work the company does to educate customers on chocolate production and flavor. On the front of the packaging, you’ll find some approachable, brief tasting notes. On the back, more detail on the flavors, which should help you decide if the bar is for you. I ended up reviewing three bars as part of the challenge: the 70% Ghana, a traditional, quality dark chocolate, the 53% Milk, which is the creamiest, most satisfying dark milk chocolate I have found in grocery store, and my absolute favorite, the Mokaccino bar, which features the perfect balance of chocolate and coffee.

You’ll actually find TCHO in the natural and organic sections of larger grocery stores, such as Wegman’s on the East Coast, as well as in some natural and organic stores. 

Your turn! What are some of your favorite chocolate bars from the grocery store?

Published by

2 thoughts on “American Chocolate at the Grocery Store

  1. I’m so glad that you are starting in the grocery store! My own choco blog so far has consisted mainly of chocolates I’m finding in the grocery store or retail stores as well. What a great way to introduce people to options that they might not be familiar with and help them know that there’s a lot of great stuff out there! I’ve tried all of the brands if not the bars themselves that you’ve reviewed here as well. Theo and TCHO are definitely favorites of mine as well 🙂 I’ll definitely be looking forward to reading about what else you will be trying and your thoughts on them!

    1. Yes, yes, YES! It was so important for me to start the challenge at the grocery store. The best surprise was definitely TCHO, I am now completely addicted to their Mokaccino bar, I love it so much! Thanks so much for the kind words and support and nice job on the Trader Joe’s chocolate review 🙂

Leave a Reply