In March of 2020, my chocolate business brought in a revenue of exactly $0. For days, I spent hours refunding tickets of cancelled live events. I was heartbroken. Was this the end of the business I’d spent five years building?
Sad as I was, I still cared a lot about chocolate and quickly committed to post bi-weekly live chocolate reviews on Facebook. To my surprise, several of you showed up to watch every. single. video. Interacting with you became the highlight of my week. You motivated me to keep going and a couple of months later, you became the first paid customers for my Zoom chocolate tastings.
It’s been six months since I hosted that first event. I now have customers I’d never dreamed of having and am booking tastings weeks in advance with the loveliest people.
2020 brought the previous iteration of my business to a halt and March was the month I came the closest with failure. I spent days dancing with it, looking at it from each angle and that intimacy made me lose my fear from it. After all, here I was, still standing, still smiling, and still going. A lightheartedness has emerged from my encounter with failure, which makes running a business so much more fun.
As 2021 brings new promises, I’m looking forward to getting to know you even better and excited for the new relationships ahead. Stay safe, healthy, lighthearted, and remember to eat lots of chocolate!
Upcoming Zoom Chocolate Tastings
The Acalli Chocolate tasting on January 16 sold out weeks ago, so I added an online event the next day day to welcome people on the waitlist.
For this one-hour tasting, I selected three bars to accommodate the tastes of a birthday lady. There’ll be a sweet, 64% dark chocolate and two dark milk chocolate, including the fabulous sweet potato milk chocolate bar by Hogarth Chocolate.
Tickets are $58/household and should be purchased by Monday, January 11, 2021. There are 10 total spots available.
Boho Chocolate likes their chocolate dark and spicy – think 87% dark chocolate and warming chai spices – so the New-England-based company was a natural fit for Valentine’s Day’s chocolate tasting on Sunday, February 14.
During this 2-hour event, you’ll sample four (4) bars by Boho Chocolate and share your impressions with both the group and Charlie Burke, founder of Boho Chocolate.
Your ticket includes the following vegan (dairy-free) 3-oz bars shipped to your home with USPS Priority Mail or UPS Ground:
- 87% Dark Chocolate
- 70% Belize Single Origin Dark Chocolate
- 70% Dark Chocolate + Spicy Chai
- 62% Dark Lemongrass and Ginger
Tickets are $67 vs. $72 per household with the code “37CHOCOLATES”.
I’ve truly been grateful for your trust, loyalty, and support in 2020, and I hope to see you again soon as part of another Zoom chocolate tasting. Please leave a comment if you’d like to be part of a specific tasting or meet a particular maker. I love hearing back from you!
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