When I host a corporate tasting, I have a minute to explain the difference between the fine chocolate in front of the attendees and the bars in the candy aisle of a grocery store. Here’s what I say.
Imagine spending a lifetime thinking of beef as nothing but fast food burger material. You’ve eaten burgers between meetings, in your car or at your desk. You swallow the last bite while watching a YouTube video.
Then, one day, you discover steak. Eating a steak, you realize, isn’t like wolfing down a burger.
You arrange it on a nice plate and use real silverware.
You put some jazz music in the background.
You pour some wine and feel time stretch. Perhaps you even invite some friends.
In fact, you don’t eat that steak, you savor it.
Tasting fine chocolate for the first time us like discovering a steak after a lifetime of eating burgers. Enjoying it requires us to think of our consumption style differently.
Chocolate, I’ve learned, deserves our respect. We can do that is by learning its history and making it the center of gatherings. Do you agree? Leave a comment and let me know.