Happy New Year + January & Valentine’s Day Chocolate Tastings

In March of 2020, my chocolate business brought in a revenue of exactly $0. For days, I spent hours refunding tickets of cancelled live events. I was heartbroken. Was this the end of the business I’d spent five years building?

Sad as I was, I still cared a lot about chocolate and quickly committed to post bi-weekly live chocolate reviews on Facebook. To my surprise, several of you showed up to watch every. single. video. Interacting with you became the highlight of my week. You motivated me to keep going and a couple of months later, you became the first paid customers for my Zoom chocolate tastings.

It’s been six months since I hosted that first event. I now have customers I’d never dreamed of having and am booking tastings weeks in advance with the loveliest people.

2020 brought the previous iteration of my business to a halt and March was the month I came the closest with failure. I spent days dancing with it, looking at it from each angle and that intimacy made me lose my fear from it. After all, here I was, still standing, still smiling, and still going. A lightheartedness has emerged from my encounter with failure, which makes running a business so much more fun.

As 2021 brings new promises, I’m looking forward to getting to know you even better and excited for the new relationships ahead. Stay safe, healthy, lighthearted, and remember to eat lots of chocolate!

Upcoming Zoom Chocolate Tastings

The Acalli Chocolate tasting on January 16 sold out weeks ago, so I added an online event the next day day to welcome people on the waitlist.

For this one-hour tasting, I selected three bars to accommodate the tastes of a birthday lady. There’ll be a sweet, 64% dark chocolate and two dark milk chocolate, including the fabulous sweet potato milk chocolate bar by Hogarth Chocolate.

Tickets are $58/household and should be purchased by Monday, January 11, 2021. There are 10 total spots available.

Tickets for this event are no longer available.

Boho Chocolate likes their chocolate dark and spicy – think 87% dark chocolate and warming chai spices – so the New-England-based company was a natural fit for Valentine’s Day’s chocolate tasting on Sunday, February 14.

During this 2-hour event, you’ll sample four (4) bars by Boho Chocolate and share your impressions with both the group and Charlie Burke, founder of Boho Chocolate.

Your ticket includes the following vegan (dairy-free) 3-oz bars shipped to your home with USPS Priority Mail or UPS Ground:

  • 87% Dark Chocolate
  • 70% Belize Single Origin Dark Chocolate
  • 70% Dark Chocolate + Spicy Chai
  • 62% Dark Lemongrass and Ginger

Tickets are $67 vs. $72 per household with the code “37CHOCOLATES”.

I’ve truly been grateful for your trust, loyalty, and support in 2020, and I hope to see you again soon as part of another Zoom chocolate tasting. Please leave a comment if you’d like to be part of a specific tasting or meet a particular maker. I love hearing back from you!

Please sign up 37 Chocolates newsletter to be notified of blog updates and upcoming online chocolate tastings. For corporate and private tastings, please fill out this form and I’ll get back to you within 48 hours.

Holiday Gift Guide + January 2021 Online Chocolate Tasting Schedule

This post contains affiliate links.

In an ideal world, I’d publish a gift guide on the blog the day after Thanksgiving, complete with photos and product descriptions. However this is the real world so I’ll simply recommend my top 5 books for new chocolate enthusiasts, this fabulous book by Natalie Nixon on creativity, these drinking chocolate cups by Cocoa Nouveau, this chocolate pairing guide by Projet Chocolat, and a couple of jars of Soom’s delectable chocolate tahini (use code 37chocolates10 for 10% off your order.) Also, check out Map Chocolate’s cool gift guide on Instagram.

If you’re in the mood for chocolate bars, head out to the 37 Chocolates e-shop and maybe you’ll grab the last Bourbon-aged chocolate by Violet Sky or this milk chocolate with buttered toast with sea salt by Hogarth Chocolate. A seat to a chocolate tasting also makes for a great gift, scroll down to learn more about January’s Zoom event.

Upcoming Zoom Chocolate Tasting

This month’s tasting with Acalli Chocolate filled out quickly, so I added a date on Saturday, January 16 for another chance to meet Carol Morse, founder of Acalli Chocolate in New Orleans. Her company was on Melissa Clarks’ list of top 13 chocolate-makers for the New York Times last February  but it’s been on mine for years! Five years ago, the 65% Milk & Nibs bar blew my taste buds away with its bold, tart fruit notes and, to this day, it remains one of my desert island chocolate. 

During the two-hour tasting, you’ll get to sample the three bars pictured above + a mystery dark chocolate. This tasting is for you if you love bold flavors. Tickets are $58 per US household.

I wish you a beautiful and safe holiday season, filled with good health and chocolate. If you’re struggling to juggle remote-schooling duties with work, please know you are not alone. I recently shared the challenges of parenting while running a business in a pandemic in this Instagram video — I hope it will give you some comfort.

As always, feel free to contact me with any questions or comments. You can also fill out this form to book a private or corporate tasting for your team. 

If you’d like to be notified of blog updates and upcoming online chocolate tastings, please sign up 37 Chocolates newsletter. Happy holidays!