Why Bean-to-Bar Matters + Black History Month Virtual Chocolate Tasting

When people ask me what bean-to-bar chocolate is, I explain that the term refers to both a manufacturing process and a movement.

Understanding the process is easy – you take cacao beans and turn them into chocolate.

Illustration by Chocolate Noise x Ecole Chocolat

Explaining the movement requires some background. The majority of cacao beans is traded on the commodity market. This means than a cacao bean from a farm in Ivory Coast is no different than, say, a bean from Ghana. It doesn’t matter where that cacao comes from or who grew it. This is what commoditization does — it makes goods and people interchangeable.

The bean-to-bar movement puts traceability and thus humans back in the cacao chain. It means using cacao from that farm or that origin matters. The people who grew, harvested, fermented, and dried it, matter too.

Illustration by Chocolate Noise x Ecole Chocolat

Connecting you to the people and stories behind chocolate has been at the core of my work since 2016. Now I hope you’ll join me on Sunday, February 12, for a virtual tasting in honor of Black History Month.

During this 2-hour event, we’ll learn how Ghana became the 2nd largest producer of cacao, then will shed the light on the farming communities of Tumaco, Colombia, and Mababu, Tanzania.

You can attend the discussion part from anywhere the world for $15 + Eventbrite fees.

The general admission ticket includes chocolate the 3 (vegan) dark chocolate bars pictured above, You’ll try a 73% dark chocolate from Ghanian, sister-owned company 57 Chocolate – if you’re a chocolate nerd, you know this bar is almost impossible to get in the US! It has delicious pudding & coconut notes that you’ll love.

Our guest for this event will be Benjamin Setor Gbadago, a writer, research assistant, and founder of the website. He’ll be sharing his personal experience on Ghanian cacao farms and is eager to learn about YOUR perception of African cacao. I’m very excited about this event.

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A Dream Come True + April Chocolate Tasting

Photo credit: Ruth Kennison, The Chocolate Project

Ever since I started my chocolate journey, I dreamed of connecting a loyal community of chocolate lovers with cacao, aka the source of our favorite food. Through a series of serendipitous encounters and good old-fashioned teamwork, that dream came true this month. 

On March 13, Melanie told us about how her team in Guatemala processes cacao beans into chocolate at Diego’s Chocolate. She went all out for us, cutting a fresh cacao pod, grinding cacao beans, and answering our many questions about their chocolate-process. Nico, the US distributor of Diego’s Chocolate, translated her explanations to non-Spanish makers like me. It was an amazing experience and the awe on every attendee’s faces made this tasting one for the books. 

If you missed Diego’s Chocolate tasting, don’t worry, you’ll have an opportunity to connect with another chocolate-maker on April 10.

Upcoming Online Tasting

A pioneer of the bean-to-bar movement, Amano Chocolate has been turning carefully sourced cacao beans into instant chocolate classics for 15 years. If you’ve had the company’s Dos Rios Bar, you know exactly what I’m talking about. If not, sign up to my next tasting to find out!

On Saturday, April 10, at 2 PM ET // 11 AM PT, you’ll sample three (vegan!) bars by Amano Chocolate and share your impressions with the group. Art Pollard, co-founder of Amano Chocolate, and his son Aaron Pollard, vice president and chocolate-maker, will share the stories behind each bar and answer your questions on their chocolate. I’m planning to bring a twist to the tasting, but I can’t say too much now 🙂 Tickets are $52/household and include three chocolate bars shipped to a US-based address. I saved a few spots to international attendees, please email me at estelle(at)37chocolates.com to arrange shipping.

On a side note, you can watch a 20-minute interview of Denise Castronovo by Seth Godin here. You’ll be hearing the story behind the Castronovo Chocolate 80% Arhuacos dark chocolate so many of you love. 

I hope to see you soon! If you’d like to schedule a private tasting for your family or team, please fill out the following form

If you’d like to be notified of blog updates and upcoming online chocolate tastings, please sign up 37 Chocolates newsletter.