5 Tips to Make the Most of the Northwest Chocolate Festival

The Northwest Chocolate Festival in Seattle is the largest festival devoted to chocolate in the US. Every year in November, the festival welcomes over 100 exhibitors and thousands of chocolate-lovers from all over the world over one cacao-filled weekend.

Living in Pennsylvania, I’d never thought I’d ever attend the festival, simply because crossing the country for a chocolate show seemed like an indulgence. This all changed in 2016 when I saw a gazillion photos of the festival on Instagram: everyone who is someone in chocolate seemed to have gathered at the event. As a chocolate sommelier, I so wanted to be with them. So, the following fall, I made the decision to go to Seattle for the “Superbowl of Chocolate,” as Mackenzie Rivers of Map Chocolate calls it.

The event was so much fun. I met my favorite makers, ran into my friends from Ucayali Farms in Peru, and ate a lot of chocolate. However, nothing could have prepared me for how large and crowded the event would be. Sure, I had a great time, but I left Seattle knowing I had only scratched the surface of the festival. The good news is that I have learned some valuable lessons that I’m pleased to share with you today. I hope they’ll help you make the most of your own trip to the Pacific Northwest.

With Megan Giller (right), author of Bean-to-Bar Chocolate

Tip #1: Plan Ahead

If you’re a chocoholic like me, you’ll want to start planning your trip several months before the festival. My expenses for this trip were minimal, mostly because I started planning for it 9 months earlier in February. That’s when I signed up for a credit card which rewarded me 30,000 miles as a welcome bonus (the round-trip flight to Seattle for 40,000 miles.) As for lodging, I stayed at a friend’s house. Admittedly, not everyone has friends in Seattle, but you can save on accommodations by sharing a hotel room with another festival attendee or by renting an Airbnb.

There is a fee to enter the festival – the daily adult pass starts at $30 – but you can get early bird rates in the summer. Sign up to the festival’s newsletter to be notified of special offers.

With over 100 exhibitors attending the festival each year, you’ll have a fantastic opportunity to replenish your chocolate closet stash. I recommend budgeting for the event several months ahead, even setting a bit of money aside each month so you can indulge during the festival.

Tip #2: Come Early. Really Early.

Boy, did I learn this lesson the hard way. The festival officially started at 11 AM on both days and my friend Séverine and I thought we’d be at the venue by then. I had already planned on attending Chloé Doutre-Roussel’s session on “Chocolate Tasting for Professionals.” When we started hitting traffic a couple of miles of the entrance, I figured I’d be 10 minutes late. At noon, I gave up any hope of hearing the results of the “Survey of North American Fine Craft Chocolate-Makers Research Needs and Research Teams.” At 12:30, I left my friend in her car and ran toward Pier 91, where the festival was held.

At that point, I knew I’d have to attend the show with one single focus: in my case, people. Industry conferences and festivals offer incredible opportunities to connect with fellow chocophiles and makers and I was excited to finally meet Mackenzie Rivers of Map Chocolate, and Hans from Hans Westerink of Violet Sky Chocolate.

While I made the best of my time at the show, I’m disappointed that the line to the parking lot was so long I had to miss speakers. First world problem, I know, but when I read the attendees’ feedback on Shawn Askinosie’s talk on finding work with purpose – the audience was apparently in tears – I was bummed that none of the talks were live-streamed or recorded. Next time, I’ll do what hardcore chocoholics did and get a morning entry pass to hit the vendor stands at 9:00 AM. Members of the chocolate industry should consider getting a professional ticket which allows access to both Friday’s Unconference and the festival.

T-shirts at a chocolate booth

Tip #3: Bring Cash

Hogarth Chocolate in New Zealand is of my favorite chocolate-makers — I could eat their Bread & Butter bar in one sitting and buy their Gianduia by the case. I was thrilled to find a new-to-me Rose & Tea bar and starting stocking up for future tastings at the local library — how special would the audience feel! I had gathered $70 worth of bars when I found out the maker only accepted cash. Wait, what? I withheld a tear and put the bars on the table, settling on two bars instead.

What I discovered that day is that only makers with US bank accounts were able to accept credit cards. That meant I only bought one camel milk chocolate from Dubai and zero from Austrian company Zotter. Lesson learned: next time, I will slip more than a couple of $20 bills in my wallet so I can stock up on foreign bars — chestnut praline, anyone?

Hogarth Chocolate bars in 2017, before their makeover

Tip #4: Pack a Lunch

The Northwest Chocolate Festival was held on a pier, which means there aren’t dining options in walking distance from the show. Sure, there were food trucks by the entrance, but 4 food trucks aren’t nearly enough to feed thousands of hungry festival-goers. Personally, I’d rather spend my time talking to makers upstairs than standing in line for fish and chips, so I recommend packing a light lunch like a salad or sandwich to eat between tastings.

Tip #5: Stay Late

Although the festival closes at 5 PM, many exhibitors stay well after then to dismantle their booths and simply catch their breath. With the pressure off, I was able to have some nice chats with several chocolate friends, like chocolate educator Barbie Van Horn and Lauren Heineck from the Conversations in Cocoa newsletter. Sure, everybody was tired, but it was neat to have some quiet, quality time with good friends.

With Mackenzie Rivers (left), founder of Map Chocolate and The Next Batch school

Looking back, I did have a good time at the festival. Sure, I would have loved attending some talks, meeting all of my chocolate friends – sorry I missed you, Victoria – but I headed back home with a suitcase full of chocolate, a phone loaded with memories, and the conviction that I belong in this world.

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A Modern Chocolate Lover’s Guide to Philadelphia

Imagine the scene: you’re in a specialty food store, staring at a chocolate shelf filled with dozens of options. Some bars are large and affordable, some are small and expensive. Some are certified organic, others are single origin.

Which one should you choose?

If you’re lucky, a knowledgeable store employee may be able to help you pick a bar you like. Otherwise, you may be tempted to pick the prettiest package/cheapest bar/biggest bar and regret your purchase at home.

Does the scene sound familiar? I know I’ve lived it early in my chocolate journey.

A year or so ago, I remember thinking, “wouldn’t it be nice if I could share some favorite shops and bars with people starting their chocolate journey?” And so the idea of “A Modern Chocolate Lover’s Guide to Philadelphia was born.

Today, the idea is now an Edible Philly magazine cover story that you can read in the latest issue of the magazine or online.

My goal for this piece was to create a guide you could throw in your purse to discover Philadelphia’s chocolate treasures — from chocolate-makers and chocolatiers to chocolate retailers, you’ll find recommendations that will help you kick start your own chocolate journey without the overwhelm.

Please sign up 37 Chocolates newsletter to be notified of blog updates and upcoming online chocolate tastings. For corporate and private tastings, please fill out this form and I’ll get back to you within 48 hours.

A Dream Come True + April Chocolate Tasting

Photo credit: Ruth Kennison, The Chocolate Project

Ever since I started my chocolate journey, I dreamed of connecting a loyal community of chocolate lovers with cacao, aka the source of our favorite food. Through a series of serendipitous encounters and good old-fashioned teamwork, that dream came true this month. 

On March 13, Melanie told us about how her team in Guatemala processes cacao beans into chocolate at Diego’s Chocolate. She went all out for us, cutting a fresh cacao pod, grinding cacao beans, and answering our many questions about their chocolate-process. Nico, the US distributor of Diego’s Chocolate, translated her explanations to non-Spanish makers like me. It was an amazing experience and the awe on every attendee’s faces made this tasting one for the books. 

If you missed Diego’s Chocolate tasting, don’t worry, you’ll have an opportunity to connect with another chocolate-maker on April 10.

Upcoming Online Tasting

A pioneer of the bean-to-bar movement, Amano Chocolate has been turning carefully sourced cacao beans into instant chocolate classics for 15 years. If you’ve had the company’s Dos Rios Bar, you know exactly what I’m talking about. If not, sign up to my next tasting to find out!

On Saturday, April 10, at 2 PM ET // 11 AM PT, you’ll sample three (vegan!) bars by Amano Chocolate and share your impressions with the group. Art Pollard, co-founder of Amano Chocolate, and his son Aaron Pollard, vice president and chocolate-maker, will share the stories behind each bar and answer your questions on their chocolate. I’m planning to bring a twist to the tasting, but I can’t say too much now 🙂 Tickets are $52/household and include three chocolate bars shipped to a US-based address. I saved a few spots to international attendees, please email me at estelle(at)37chocolates.com to arrange shipping.

On a side note, you can watch a 20-minute interview of Denise Castronovo by Seth Godin here. You’ll be hearing the story behind the Castronovo Chocolate 80% Arhuacos dark chocolate so many of you love. 

I hope to see you soon! If you’d like to schedule a private tasting for your family or team, please fill out the following form

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March/April 2020 Chocolate tastings in Chester County & Delaware + Hello San Francisco

** March 16, 2020 edit: most of these events are now cancelled because of the Coronavirus pandemic. Please be safe and I’ll see you in happier, healthier times. **

The past Valentine’s Day season was one for the books with six chocolate tastings in nine days! We paired chocolate with wine, of course, but also tasted two interpretations of the same wild Bolivian cacao bean at the Kennett Library on Saturday. If you missed the chance to geek out with us, don’t worry, you can watch the recording of the Bolivian tasting on Facebook.

French chocolate tasting at the Kennett Library (February 2020)

You can look forward to more chocolate pairings this spring, not only with wine, but with tea, beer, and coffee too! Until then, read Everything You Don’t Know About Chocolate in the New York Times. Melissa Clarks has done a superb job explaining highlighting what makes fine chocolate special. 

March events & tastings

Friday, March 6, 1:30 PM: Emily Stone of Uncommon Cacao and Enna Grazier of Enna Chocolate, and I will be sharing our Keys to Crowdfunding Success at the Fine Chocolate Industry Association’s Elevate Conference in San Francisco. Sign up information is available here.

Saturday, March 7 and Sunday, March 8: find me at the Castronovo Chocolate booth at the Craft Chocolate Experience at the Palace of Fine Arts. Ticket information available on the event’s website.

Friday, March 13, 6-8 PM: wine & chocolate pairing event at Grace Winery in Glen Mills. Tickets are $42.63/person and include 4 pairings plus one 1-oz bar to take home. Since our February 7 event sold out in 6 days (!), get your tickets now if you’re eager to join!

Thursday, March 26, 6-8 PM: beer & chocolate pairing at Braeloch Brewing. Tickets are $25/person and include 4 pairings. Tickets available on Eventbrite.

Photo credit: Manki Kim on Unsplash

Sunday, March 29, 3-4:30 PM: tea & chocolate Pairing at Brew HaHa! in Greenville, DE (yes, that super cute one). Tickets are $20/person and include 4 pairings. 4 spots are still available The event is SOLD OUT but you can put your name on the waitlist (this would make for a lovely mother-and-daughter date).

April tasting

Photo credit: Nathan Dumlao on Unsplash

Sunday, April 5, 3-4:30 PM: coffee & chocolate pairing event at Little Goat Coffee Roasters in Newark, DE. I’m thrilled to partner with Newark’s coffee darling on my very first coffee pairing event. 5 spots are still available, please click here to sign up.

To be notified of future events, please sign up to my newsletter!  It’s really the best way to keep in touch.

What makes chocolate bitter?

Chocolate Envelopes
Chocolate blind tasting

At a recent chocolate lecture, I asked the crowd what each type of chocolate evoked to them. White chocolate? Not real chocolate (ahem.) Milk chocolate? Sweet. When I said “dark chocolate”, the answer was unanimous: bitter. I wasn’t really surprised. The first time I tried a 99% bar, I almost spit it up. Thankfully, the 37 Chocolates challenge made me realize that a good dark chocolate didn’t have to taste bitter. In fact, some beans make an excellent 100% dark chocolate bar, without a trace of bitterness. So, why are some dark chocolate bars bitter? To answer that question, we need to look at the ingredients in chocolate.

To make chocolate, you need cacao or cocoa beans (it’s really the same thing.) Genetics, fermentation, and roasting will all impact chocolate flavor. Cacao is an agricultural product and not all beans are created equal. Just like a Granny Smith apple is more acidic than a Gala, some cacao beans are more bitter than others. Fermentation is a complicated topic, but it’s easy to imagine the results of bad fermentation (mold.)

Now, let’s take a look at roasting. I had long heard rumors of big companies over-roasting their beans, but I’d never seen evidence of that. All of this changed last summer when I got my hands on a roasted cacao bean husk* from a very large chocolate company. I won’t tell you which one, but I bet you can guess.

Overroasted Cacao

On my left, a roasted cacao bean husk from that large chocolate company. On my right, a cocoa bean from Sierra Nevada in Colombia roasted by much smaller, award-winning chocolate company. The bean on the left was over-roasted, to the point of being burnt. What does burnt food taste like?

Bitter.

However, dark chocolate doesn’t have to taste bitter. The combination of quality cacao beans, careful fermentation, and gentle roasting can create beautiful, intense, but not bitter dark chocolate. Granted, those bars won’t cost the same as industrial chocolate, but which color cacao bean would you rather put in your body? So head to your local coffee shop or specialty food store and start browsing the chocolate section. Your taste buds will thank you.

* The husk is the outside part of a cacao bean, one that is removed and discarded during the chocolate-making process (the fancy name is “winnowed.”) Inside the husk is the cacao nib, which will ground into chocolate. 

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Chocolate Tasting Guides

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Not that long ago, I used to make fun of tasting notes printed on the back of a wrapper. The mere mention of “graham crackers, fudge, and lime” would make me roll my eyes, wondering what the person coming up with those notes was trying to prove — the superiority of their palate? I promised myself I’d never be “one of those people.” I’d use this as an excuse to gobble down the dark squares, only asking myself one question: would I buy this again?

Fast forward to 2015, when I started the 37 Chocolates project. Once I decided to post my reviews on YouTube, I limited myself to 4 minutes (OK, 5 at the very most) to discuss each bar. That meant paying attention to every detail of the tasting before shooting a video. As I placed every square of chocolate in my mouth, I focused on how the chocolate melted and the flavors developed. To my surprise, I started noticing different flavor notes. The strong cherry finish in a bar by Cocoa Atlanta caught me by surprise, reminding me of the black forest cake I ate growing up. There were also the dark caramel notes of the Sierra Nevada bar by Castronovo Chocolate and the lavender ones of the Dos Rios by Amano.

Sure, I still swallowed the occasional square like candy, but by letting a chocolate square melt slowly and paying attention, I was able to distinguish the nuances of a bar. More importantly, when I took my time to try to identify flavors, I remembered it better.

The point of the exercise, I learned, is not to show off your sophisticated palate but to give the chocolate the attention it deserves so you can truly appreciate it. A word of caution: training your palate takes time and many times in the process you’ll struggle with having the name of that note “on the tip of your tongue.” Thankfully, there are many tools out there that will help you get that tasting note off your tongue and onto your tasting notebook (yeah, I used to make fun of those people too.) Here are three of my favorite tasting tools to guide your next tasting

The Chocolate Tasting Kit by Eagranie Yuh

 

A book about chocolate, 100 tasting sheets, a stash of flashcards, and a keepsake of chocolate wrappers: The Chocolate Tasting Kit by chocolate educator Eagranie Yuh contains everything you need to kick start your chocolate appreciation journey. The kit is designed to educate readers about chocolate and help develop the vocabulary to describe bars during your next tasting party. Sure, “yummy” and “delicious” get the point across but “nutty” and “spicy” are much more precise, especially when discussing the bars with friends.

Taste with Colour: Chocolate Tasting Flavour Map by Hazel Lee

Photo credit: Hazel Lee

A craft chocolate supporter and bean-to-bar instructor, Hazel Lee has developed this colorful flavor map (don’t call it a tasting sheet!) after realizing she associated flavor notes with color — you can hear her talk about it on this episode of the Well Tempered podcast. While the map is beautiful enough to be displayed on a wall, keep a copy handy for the mere pleasure of browsing your finger on the colorful, textured map. Hazel worked hard to come up with the flavor notes — there is a bubble gum note!

You can order The Chocolate Tasting Flavour Map on Hazel’s website.

Full disclosure: Hazel gifted me a copy of this map.

Chocolate Tasting Sheets by Projet Chocolat

Photo credit: Projet Chocolat

Elevating the culture of chocolate: so is the mission of Projet Chocolat, a Nashville-based company started by Sophia Contreras Rea. As such, the website features a carefully curated selection of antiques, as well as several products developed in-house with local makers and designers. This set of 25 tasting sheets is perfect to guide tastings in intimate gatherings, think a wedding shower or birthday party with a few close friends. Each sheet, which can hold up to four chocolate samples, will guide you through a detailed sampling of each bar, from color and texture to tasting notes.

Order the Chocolate Tasting Papers on Projet Chocolat’s website.

Three Chocolate Podcasts You Should Listen To Now + My Favorite Local Food Podcast

Updated on September 16, 2019

You know what I like the best about being part of a new movement? Watching so many projects come to life. As the American craft chocolate scene has been booming over the past couple of years, I’ve been thrilled to witness the creation of several chocolate podcasts to help us all make sense of that world. These shows have informed, entertained, moved, and inspired me and I hope that they will do the same to you too. Happy listening!

Well Tempered, by Lauren Heineck

img_2180Hosted by Lauren Heineck of WKND Chocolate, Well Tempered is a podcast about the “smart and crafty women of the chocolate industry.” Each episode features an intimate conversation with an inspiring woman. Guests range from bloggers and brand strategists to makers and educators (I was the guest of Episode 2!).

This podcast’s for you if you have In The Company of Women* on your bedside table and could use some female inspiration to get to your next chapter. Lauren is a gifted listener and each episode makes me take action, whether that’s contributing to a crowdfunding campaign or book a visit to a chocolate factory. In short, I am a fan.

Chocolate on the Road, by Max Gandy of Dame Cacao

Added September 16, 2019

Chocolate on the RoadKnown as Dame Cacao, Max Gandy has traveled Asia extensively both for work and pleasure. Between air flights and car rides, she shares chocolate stories on the Chocolate on the Road podcast.

Twice a month, she covers topics as varied as South Korean chocolate or social media in the chocolate industry (and yes, it’s my French accent you’ll recognize on that episode).

Tune in if you’re a true chocolate enthusiast, as some of the episodes will require some familiarity with the big names of the craft chocolate industry.

The Slow Melt, a Podcast about Chocolate, by Simran Sethi

IMG_6660Written by the author of Bread, Wine, Chocolate: The Slow Loss of Foods We Love*, this podcast’s mission to educate listeners about the complexity and sometimes harsh realities of the chocolate world. After a first season focused on the basics of chocolate (from the origins of chocolate to how to savor chocolate), the new season is dedicated to chocolate-makers. 

This podcast is best for anyone who already cares about the issues of sustainability and biodiversity in food and would like to expand their knowledge to the lesser-known world of cacao and chocolate. The episodes are short (30 minutes) and professionally edited. If you only listen to one episode, may it be this interview of Shawn Askinosie, founder of Askinosie Chocolate. A pioneer of the American craft chocolate movement, Askinosie left a job as a criminal defense attorney to become a chocolate-maker. You’ll relate with his struggle to transition careers and finding work that matters.

September 2019: this podcast hasn’t been updated in a year.

Unwrapped, a Conversation about Chocolate, by Sunita de Toureil and Brian Beyke

UnwrappedWhen two friends who “love to talk about chocolate” want to share their passion, guess what they do? They record their weekly chats and make them available to everyone (yay!). Hosted by Sunita de Toureil, founder of The Chocolate Garage in Palo Alto, California, and Brian Beyke, co-host of the I Brew My Own Coffee podcast, the show covers a variety of topics, from consumer expectations to subscription box business models, all while keeping it very real. The podcast stands out by it very laid-back tone (Brian will occasionally eat a bar during a recording!), making it the perfect road trip companion.

Unwrapped will appeal to chocolate-lovers who already have a good knowledge of the US craft chocolate movement. If you’ve already heard of Areté Fine Chocolate, Stephen DeVries, or Patric Chocolate, then this podcast’s for you.

September 2019: this podcast hasn’t been updated in a year.

Local Mouthful, by Joy Manning and Marisa McClellan

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Finally, I have to give a shout-out to Local Mouthful, a show about “living the food life in Philadelphia and beyond.” Each of the 30-minute weekly show has been helping me go through the Wednesday lunchbox packing duty for well over a year (will I find two snacks by 8:30 AM? Does dark chocolate count as one?). Listening to two food lovers dish about foods of all kinds is a good reminder that there’s a whole other world outside of cacao and chocolate. Local Mouthful keeps me up-to-date with food news, helps me discover new cookbooks,  and even inspires me to make pierogis from scratch.  Now, if Joy and Marisa would devote a whole show to chocolate, that would make my Wednesdays extra sweet.

* Affiliate links.

How is Chocolate Made?

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How Cocoa Beans Become Chocolate: Graphic Developed by Ecole Chocolat and Megan Giller of Chocolate Noise

How is chocolate made? Find that out in my latest post on the Choco Rush blog. A big thank you to Ecole Chocolat and Megan Giller of Chocolate Noise for providing the fun and educational graphics, including the one here. Happy reading!

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The Perfect Drinking Chocolate

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Drinking chocolate mixes by Acalli Chocolate gifted to me in 2015

About a year ago, I developed a bit of an obsession with drinking chocolate. While I am partial to Philadelphia’s Chocolate Alchemist’s inspired creations, they are made on-premises from the bean, which means you can’t recreate them at home. Thankfully, many craft chocolate companies now offer delicious, quality mixes (with cacao listed as a first ingredient, not sugar) to help us get through winter.

But first, let’s define what makes a good drinking chocolate. I personally like mine thick and dark, rich but not heavy, so I usually find hot cocoa to lack body and most drinks made from melted bars too thick or sweet. With that settled, I started experimenting with a few mixes, adapting milk and water volumes and ratios, until I obtained a drink with a taste and texture that I liked.

The three pouches above, gifted to me by Acalli Chocolate, were some of the most flavorful mixes I tried. To prepare the mixes, I drew inspiration from the “hot chocolate shot” prepared by Ritual Chocolate in Utah. I halved the amount of water recommended on the package, and dissolved 2 tablespoons mix (which is equivalent to 1/2 package) in 2 tablespoons of milk and 2-3 tablespoons of hot water. I loved the thicker texture and strong taste of the resulting drink. My favorite mix was the 1579 because of the balance of spice/chocolate. Original was next. Spicy was for my husband, as I cannot handle hot foods too well.

You can order these pouches online on Acalli Chocolate’s website. Another mix I really like is Undone Chocolate’s, which is made from Ecuadorian cacao. It is sold in powder form, so it is mixes really well with hot water or milk. Too bad my jar’s empty.

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Dick Taylor drinking chocolate sampled at Philter Coffee (Kennett Square, Pennsylvania)

Looking for more drinking chocolate inspiration? Read John Nanci’s comprehensive post on Chocolate Alchemy’s blog. Here is how a few of my Instagram followers prepare their drink.

I make Frankencocoa! We mix a bunch together.

Jess

2 tablespoons of unsweetened cocoa powder, 2 tablespoons of sugar and 1/2 cup of milk (the 2% works); mix very well, add spices (cayenne pepper, cinnamon, ginger, whatever you like) and bring to a boil so it really thickens.

The sugar and cocoa mix should be first heated up with 1/4 cup of the milk and whisked VERY well so there’s no cocoa lumps; then, once smooth, add the second 1/4 cup of milk (whole is even better, of could) and gently bring to 2 or 3 boils; that’s how it gets thick 🙂

Stéphanie

I like Taza Chocolate Mexican Chocolate Cinnamon disc mixed with blue corn masa or atole and piloncillo. I make mine with almond milk. I pretty much make most of my drinking chocolate with almond milk or water.

Sophia, Projet Chocolat

Now tell me: how do you prepare your drinking chocolate?

Interview with Carol Morse, Founder & Maker, Acalli Chocolate (New Orleans, Louisiana)

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Carol Morse, maker and founder, Acalli Chocolate. Photo credit: Erin Krall.

** ETA: Acalli Chocolate is no longer in business as of 2022 **

“So. Much. Flavor.”

Those were my thoughts as I sampled the Milk & Nibs bar by Acalli Chocolate last summer. The brand had been recommended to me by Laura, a chocolate-loving barista, soon after I committed to the 37 Chocolates challenge. I was looking for recommendations and she was happy to share hers. She jotted down the names of four makers on a piece of parchment paper before commenting on each brand.

“Acalli. I like what she does in New Orleans.”

She?

That was a first.

I was not aware of any female chocolate-makers. I obviously had to learn .

A few weeks after that conversation,  I found myself in Wayne, Pennsylvania, trying to escape the scorching heat with my friend Teresa. We pushed the door of Gryphon Cafe and, as I ordered an ice latte, my eyes caught the sight, on the elevated counter, of a small orange box with the name of that Louisiana maker – Acalli Chocolate. The bar, a combination of  65% dark milk chocolate, was sprinkled with cacao nibs. I was intrigued.

After we picked our drinks, Teresa and I sat down, we breathed a sighed of a relief – cool, at last. I opened the orange box, inside which was a thick cellophane wrapper that I unsealed to reveal a dark piece of chocolate. I cut the bar into squares, one of which landed on my tongue.

“So. Much. Flavor.”

That day, I finally understood what craft chocolate was about.

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Soon after I posted my video review of Acalli Chocolate’s Milk & Nibs bar , I connected with Carol Morse, founder of Acalli Chocolate and we spent a couple of hours on Skype getting to know each other. Unlike other makers, who fall into chocolate by wondering how chocolate is made, Carol became curious about chocolate after finding herself on an actual cacao plantation. How cool is that? I found her story so interesting that I invited her to share it with you. In this article, Carol answers a few of my questions about her background, her brand, and what’s next for her company.

Edit: Acalli Chocolate is no longer in business as of January 2022

Thank you, Carol for sharing your chocolate story.

1) When we first talked last year, I was surprised to learn that you have a PhD in Anthropology. How did you make the switch to becoming a full-time chocolate-maker?

I don’t have a PhD, but anthropology was my college major. I also have a background in economic development, as I worked in micro-finance before I made chocolate. So the full chain of chocolate making – from cacao and the people that grow it to the final bar – lets me combine a lifelong love of chocolate with an interest in people and the work that they do.

My husband is an archaeologist (he is pursuing his PhD), and three years ago we spent a summer in Guatemala while he studied a Mayan language and I worked remotely for a California micro-finance nonprofit. We visited Maya Mountain Cacao in Belize and I met Guatemalan chocolate-makers. I was just fascinated by everything, and when I got back to the U.S., I ordered small equipment and cacao from John Nanci (I don’t know what I would’ve done without his Chocolate Alchemy website!) to begin making chocolate at home. The Chocolate Life was also a really helpful forum for me when I started out – so many chocolate-makers offering advice and guidance.

In 2014, I visited the Norandino Cooperative in Northern Peru, and was impressed by both their work and cacao. I began buying from them shortly thereafter.

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The original line-up of Acalli Chocolate bars. Photo credit: Carol Morse, Acalli Chocolate.

2. What is the origin of the name Acalli?

The name Acalli (ah-CALL-ee) means “canoe” in Nahuatl (the Aztec language that also gave us the word “chocolate”). It seemed appropriate as a name since canoes connect people even across great distances, and were an early method of transporting cocoa beans. I also just think it’s a pretty word and one that evokes the spirit of travel and a sense of adventure. My husband is an anthropologist and linguist, so he helped come up with it!

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Carol Morse, founder and maker, Acalli Chocolate. Photo credit: Erin Krall.

3. When I think of New Orleans, I think about hot and humid: what challenges does that climate pose for a chocolate-maker?

I’m constantly learning about the impact of climate on chocolate here! I didn’t realize what I was getting into when I started, but I do feel like I understand chocolate better because of the time I’ve spent figuring out why things go wrong. Humidity is a big issue – I have a humidity monitor in my workshop and it rarely reads below 50% relative humidity. It’s often above 65 or 70…and I have learned that you can temper in those conditions, contrary to popular belief! Summers are also difficult when it comes to keeping the temperature down, especially for tempering and molding. But like anywhere, I guess you just figure out what works for the conditions you have. I definitely get nervous making summertime deliveries, but I appreciate ice packs more than ever before!

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Park Morse, Carol’s brother, at work making chocolate. Photo credit: Carol Morse, Acalli Chocolate.

4. You just added two new bars to your existing bar line-up. Could you tell us a bit more about your chocolate?

Of course! I’m currently buying all of my cacao from the Norandino Cooperative, and it’s a big cooperative that spans several regions of Peru. I started out last year with three bars. Two are made with beans from six communities in the Tumbes region of Peru, and one is made with beans from the community of El Platanal in Chulucanas, Peru.

The bars that I just released are smaller “tasting bars,” and they’re darker, with an 81% cocoa content. They’re made with a blend of the Tumbes and El Platanal beans, and sweetened with local Louisiana sugar. The combination is so fudgy and rich, with a hint of molasses from the sugar. One bar is plain, and the other is topped with nibs and sea salt. I’m a little obsessed!

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The latest (delicious!) additions to Acalli Chocolate’s original line of bars. Photo credit: Carol Morse, Acalli Chocolate.

5) There are over 150 bean-to-bar chocolate-makers in the US today. What sets Acalli apart?

A big tenant of business model is sourcing in person. I’m not the only one doing that, but it was something important to me from the beginning, especially in light of my anthropology and development background. I want to pay a price that treats cacao as a value-added specialty product, not a commodity. Because there is a huge amount of work that goes into cacao production: cultivation, harvesting, fermenting, drying… I want to acknowledge all the work that has been done by the farmers before I even receive the beans.

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Park and Carol Morse in front of a fermentation box in Tabasco, Mexico, summer 2015. Photo credit: Acalli Chocolate.

6) What’s next for Acalli?

Launching the new little bars has been such an exciting way to close out the summer! I’ll be expanding those into more retail locations, and we’re slowly starting to move toward prime drinking chocolate weather, which is great. I quietly introduced some drinking chocolates late last winter and I’m eager to start offering those in a more visible way.

My husband Luke, my brother Park and I (that’s the entire Acalli “staff,” with Park helping with production and Luke doing a lot of the web and social media work) all visited about twenty farmers in Mexico last summer to pursue Chiapas and Tabasco as potential bean origins. I’m hoping to introduce a new Mexican origin some time soon. I’ve been roasting sample batches of Chiapan beans this week, so that’s been an exciting project also!

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