About

Bonjour! I’m Estelle Tracy, a food writer and chocolate sommelier based in Chester County, in the Philadelphia area.

My chocolate journey started with the 37 Chocolates challenge: in June of 2015, I committed to sample 37 US-made chocolates by my 37th birthday on Halloween of that year. What started as a delicious excuse to eat a lot of chocolate turned out to be a life-changing journey that revealed my passion for craft chocolate and the people behind these bars. As I reviewed my 8th bar, I realized that micro-batch, handcrafted chocolate carried the personality of a maker. This was a complete revelation for me and, from then on, I became obsessed with finding the personality of each bar.

Since 2016, I’ve shared that passion through chocolate tastings at wineries and private clubs, both nationally and internationally, as well as through online tastings.

Pre-COVID, I led in-person wine & chocolate tastings in Chester County. These days, you’ll find me in front of my computer hosting chocolate tastings on Zoom for both private and corporate clients.

Since May 2020, I’ve led over 300 online tastings in both English and French to attendees on 5 continents. I create engaging chocolate tastings and team building events through storytelling and attention to detail (I ship every chocolate package with a handwritten note.) Please email me at estelle(at) 37chocolates.com to learn more and sign up to my newsletter to keep up with upcoming ticketed events.

The 37 Chocolates challenge was originally documented on my YouTube channel then promoted on Facebook and Instagram (check #37chocolates.) I started the blog the following year to continue the conversation. On this blog, you’ll find interviews with chocolate-makers, feature new artisans, share my thoughts on the perfect chocolate bar size, and what makes a good chocolate-wrapper. I hope you enjoy!